photocredit: google.com Google Inc, the $US445 billion search advertising giant, shocked the corporate world this morning when it announced a sweeping overhaul of its business and a (rather nauseating) re-brand of its corporate entity. On the stock exchange, what was once Google will henceforth be known as Alphabet. Google, the thing you use to search for stuff, will be still be known as Google, but is now just one of Alphabet's many businesses. The company will continue to operate as Google in most of the important ways, including the search engine that made it one of the world's biggest companies. But it will operate a holding company named 'Alphabet', announced after stock markets closed.
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